What did Nelson Mandela have in common with successful businesses?
He had a vision and he had a plan.
Your vision does not have to be quite on the same scale and include changing the direction of a country or influencing millions of people across the world but make no mistake that a vision for your business is just as important if it is to succeed. Size doesn’t matter. Small businesses can benefit just as much as large corporations from having a vision and a plan.
Ensure you take time out to test your vision for your business. If you have been in business for a long time, is your vision the same as when you set out, have you remained true to your vision, or have you strayed off course? Do a harsh reality check for yourself, or ask friends, family or other contacts you can trust to give you honest comments to test your assumptions. Even if your vision is well-defined, you must accept that most business owners have stressful periods, but stay focused on your vision and appreciate the wisdom in the words “It always seems impossible until it’s done”
Large or small, new or mature, irrespective of the industry you operate in, a vision for your business will help you develop a profitable plan for the future. The existence of the vision is vital to your business plan.
It is rare for a business to be successful without a stable and durable business plan. Business owners should know exactly what their goals are and how they plan to achieve these goals. It does not matter what products you supply or services you offer all businesses have the same needs. All businesses want to increase their customer / client base and improve their profitability but you have to know where you are aiming and how you are going to achieve your vision. It will be hard but remember:
“It always seems impossible until it’s done”